Telecom and Media companies are in an excellent position to take advantage of the rise of XR technology. For organisations in this landscape, expanding opportunities in immersive technology can serve multiple purposes. On the one hand, XR can empower telecom and media companies like many other brands, giving them new ways to boost creativity, productivity, and collaboration.
On the other hand, investing in XR solutions also allows Media and Telecom brands to unlock a new business avenue for creating exceptional customer experiences and interactions. Particularly in a rising age of 5G technology, countless brands in this sector are beginning to make deeper investments into VR, AR, and MR opportunities.
Let’s take a look at just some of the top Telecom and media companies majoring in XR for 2022.
Working alongside countless companies to create new VR and AR experiences, Verizon has placed significant focus on the value of extended reality in the last couple of years. Through Verizon 5G Ultraband connectivity, Several leading companies have begun implementing new innovative consumer and partner experiences, including Snapchat, and Penske Entertainment.
Verizon is working with business leaders on AR-Enabled retail displays, as well as AR and MR solutions for collaboration. We’re likely to see increasing investment from Verizon in the XR environment going forward, as 5G connections continue to evolve.
The Ericsson team is another excellent example of a leading telecom company working with partners for the next generation of AR edutainment, training, and collaboration opportunities. Ericsson’s extensive 5G environment allows companies getting involved in the future of XR to unlock the high bandwidth and low latency they need for a full sensory experience in the immersive world.
Ericsson has shared a number of blogs and announcements about its focus on the immersive era of XR, and it’s likely the company will continue to partner with new innovators going forward, particularly as metaverse experiences grow more compelling.
Qualcomm, a leading technology, and chip-making company could be one of the brands responsible for powering a new generation of XR experiences. The Qualcomm brand is currently working hand-in-hand with a range of companies on the development of new and improved lightweight headsets, smart glasses, and other devices for the media landscape.
Qualcomm has its own extensive developer network, where experts can get together to create immersive augmented reality experiences which adapt to any environment. The Snapdragon operating systems created by Qualcomm are also powering a lot of the communication devices which will be responsible for strengthening the link between XR and telecoms in the future. Qualcomm even recently began to discuss the arrival of its own metaverse fund.
The largest telecoms provider in Africa, the MTN Group, recently announced it had purchased 11 plots of digital real estate within he Ubuntuland Metaverse platform in 2022. This represents the first time an African firm has invested in digital real estate. The virtual land purchase represents an increasing focus from the telecommunications company on the future of virtual spaces in communications and collaboration.
While it remains to be seen how the MTN group will use its new metaverse investment, there’s no doubt this expenditure will also lead to an increased investment in new extended reality experiences in the future. Accessing a digital real estate space will require access to virtual reality or mixed reality headsets and software on the behalf of the evolving brand. We’re likely to see some interesting stories emerging from this telecom brand going forward.
An excellent example of one of the biggest “media” companies making a major investment into the XR landscape lately is NBCU. The brand announced a decision to stream 8K content in VR for the 2022 Winter Olympics at the beginning of the year, and has partnered with a number of companies over the years on the creation of extended reality content.
As event experiences continue to make their way into the virtual landscape within the post-pandemic world, major media and entertainment companies like NBCU are likely to continue investing in new ways to bring people together safely in a digital environment.
One of the top telecommunications companies empowering the future of XR with 5G technology, T-Mobile has already partnered with a variety of leading XR companies, like HTC Vive, to create immersive experiences for clients through the power of low-latency connections.
T-Mobile’s incredibly powerful 5G environment is paving the way for new educational experiences at Fisk University and could power a host of new collaborative experiences in the modern office environment too. Like other telecommunications brands exploring the opportunities of XR today, T-Mobile benefits from a strong approach to partnerships with leading innovators in the digital world.
One of the biggest gaming companies in the media landscape, Tencent is currently making some significant moves in the metaverse environment. During 2022, the company announced its decision to purchase the Black Shark company, so it could begin creating its own VR headsets for immersive media experiences. The brand has also worked hand-in-hand with leading immersive software development companies like Unity.
Tencent is one of the top media companies exploring the possibilities of media creation and discovery in the future metaverse right now. Looking forward, the company could be responsible for creating a host of new entertainment experiences.
Deutsche Telekom has an investment in the XR industry going back a number of years now. The company has collected a number of powerful partnerships over the years, including collaborations with VRDirect and VR Expert.
Looking ahead, Deutsche Telekom could be one of the first telecommunications companies to offer fully 5G-enabled virtual reality experiences for its clients in a host of different environments. The company is well-known for taking a cutting edge approach to new innovations in the marketplace and investing in modern technology. If T-Mobile becomes a market leader in the Telecom XR space, it only makes sense Deutsche Telekom would fall into the same category.