Saturday, March 25, 2023
  • Login
EthozEdge
No Result
View All Result
  • Home
  • ETHO News
  • EVM News
    • Avalanche Network
    • Ethereum
    • Fantom Opera Chain
    • Harmony Chain
    • Huobi Eco Chain
    • Polygon Chain
  • Crypto News
    • Altcoin News
    • Bitcoin
    • Blockchain
    • Crypto Exchanges
    • Crypto Mining
    • Crypto Regulation News
    • DeFi
    • NFT
    • Metaverse
    • Scam News
    • Web 3.0
Cryptocurrency Marketcap
  • Home
  • ETHO News
  • EVM News
    • Avalanche Network
    • Ethereum
    • Fantom Opera Chain
    • Harmony Chain
    • Huobi Eco Chain
    • Polygon Chain
  • Crypto News
    • Altcoin News
    • Bitcoin
    • Blockchain
    • Crypto Exchanges
    • Crypto Mining
    • Crypto Regulation News
    • DeFi
    • NFT
    • Metaverse
    • Scam News
    • Web 3.0
No Result
View All Result
EthozEdge
No Result
View All Result
Home NFT

What You Can Learn About NFTs From Coca-Cola, Acura and Gucci

by ethozedge
April 26, 2022
in NFT
Reading Time: 4 mins read
A A
0
Share on FacebookShare on Twitter


Opinions expressed by Entrepreneur contributors are their own.

Hundreds of businesses and corporations now recognize the lucrative potential of NFTs, and they’re taking brazen steps into the wilds of the metaverse with everything from digital showrooms and loot boxes to meta-vaults and fantastical narrative journeys.

While NFTs are traditionally understood as irreproducible digital files whose ownership can be verified and authenticated on the blockchain, the most forward-thinking brands are going far beyond rainbow-riding poptart cats.

They’re giving people a multi-faceted customer experience, a chance to participate in auctions, events and even digital odysseys that catapult CX into the metaverse and cleverly blur the line between curious spectator and actively-engaged consumer. For smaller brands, ambitious entrepreneurs and Web3 developers alike, these projects provide valuable roadmaps for how to enter a brave, bold and frequently brilliant new world.

Related: 5 Marketing Lessons We Can Learn from Nike

Link flagship products to corresponding NFTs

Acura is bringing back the Integra. But to say the luxury Japanese automaker is reintroducing the iconic sporty coupe — originally phased out in 2001 — in style would be something of an understatement, or at least would miss out on much of the nuance of its hyper-digitized, Web3-savvy launch campaign. In early March of this year, Acura announced that the first 500 customers to reserve a 2023 Integra would be eligible for a “base NFT” that automatically upgrades when the physical car is delivered. Designed by the renowned 3D artist, Andreas Wannerstedt, the base NFT is a stunning image of a shimmering gold Integra parked on a platform in front of a rocky, otherworldly landscape that evokes sci-fi films like Dune, Blade Runner and, well, luxury car commercials. 

In addition to the NFTs available to the first 500 customers who reserve an Integra, Acura also recently launched Acura of Decentraland, which it is dubbing the “first immersive auto showroom experience within the metaverse.” In Acura of Decentraland, browsers and potential customers can wander through a virtual showroom, peruse the carmaker’s new wearable collection — another collaboration with Wannerstedt — and engage in a host of other interactive features. 

Related: Learn How to Create and Sell Your Own NFTs

Acura is making a splashy gambit into NFTs and the metaverse they are so inextricably connected to, and other businesses and entrepreneurs can draw a lot from their example. Small and mid-size companies should start exploring potential avenues for tying their physical products to NFT counterparts in the way Acura connected the revival of its Integra to a corresponding digital asset.

Whether you’re a boutique apparel brand, a furniture manufacturer or a high-end skin care company, you stand to reap substantial benefits from introducing your own NFT collection to elevate, hype and spread awareness about your most popular products. Further, minting NFTs gives companies a chance to develop and articulate their brand vision in a more unfettered way than typical marketing techniques — and it will almost certainly make a statement about your bona fides as a highly contemporary brand at the vanguard of Web3.

Early adoption in Decentraland

On July 30, 2021, International Friendship Day, Coca-Cola auctioned off a loot box on the OpenSea marketplace. A treasure chest of virtual swag for the metaverse era, Coca-Cola’s loot box contained four individual NFTs, including a vintage cooler emblazoned with classic Coca-Cola iconography and a bright, cherry red bubble jacket that can be worn in Decentraland. Somewhat unbelievably, the NFT collection was sold to the highest bidder for over $575,000. The proceeds from the company’s successful foray into NFTs went to Special Olympics International. 

While most companies won’t get anywhere near those kinds of figures for their own NFTs — whether the proceeds are going to a charitable cause or not — they can still appropriate Coca-Cola’s auction as a successful blueprint and execute similar entrées into Decentraland.

Related: This Is What Content Creators and Entrepreneurs Need to Know About Web3

The metaverse platform has a monthly user base of around 300,000, and it’s in the kind of gestational stage that’s all but guaranteed to explode over the next 12 to 18 months. Businesses of all sizes and their executive leadership should recognize the immense potential that exists in becoming an early adopter and establishing oneself in Decentraland before the metaverses become overcrowded and saturated with competition. Whether through hosting an auction for limited-edition gear that can be shown off in Decentraland or opening up a digital storefront, expanding into the metaverse now is a powerful way to ensure maximum visibility in the burgeoning space in a year or two.    

NFT drops as unparalleled customer experience

While Acura and Coca-Cola launched relatively straightforward debuts in the NFT and metaverse spaces, respectively, Italian fashion house Gucci is going for something more eclectic and audacious. “Vault,” Gucci’s “experimental concept space,” recently introduced a byzantine NFT project called 10KTF Gucci Grail, a collaboration with celebrated digital craftsman Wagmi-san that melds the fashion brand’s legendary style with popular NFT collections.

Gucci Grail is more than just the latest in a long line of NFT drops across the corporate landscape, though. It’s also being pitched as a metaverse story in which Creative Director Alessandro Michele travels to New Tokyo to meet Wagmi-san and subsequently kicks off an interdimensional collaboration that combines Gucci’s real-world lines with iconic NFT art.

Related: Luxury Brands Are Attempting to Participate in the Metaverse

For ambitious entrepreneurs and their fledgling companies, there’s a clear takeaway here: NFTs give businesses an extremely unique opportunity to tell their stories and construct intricately-conceived brand narratives in a way that pulls in customers and builds lasting engagement. It’s a novel opportunity to transform the marketing phase of the longstanding CX journey into something fresh and invigorating, with previously unfathomable imaginative depth.

As Gucci Grail demonstrates, the digital ephemera and infrastructure surrounding an NFT drop — the images, copy, web pages and so on — are a chance to take customers on a vibrant, enveloping ride that organically reveals everything valuable and inimitable about your company. And you don’t need to be a high-fashion label with global recognition to use an NFT collection as the raw material for a vivid arc: Every company possesses the intellectual faculties to tell a striking and distinctive story that leaves potential customers excited by a colorful, dynamic and expansive brand identity.



Source link

Tags: Acurabitcoin newsCocaColacrypto analysiscrypto newsEthoz EdgeGucciLatest bitcoin newslatest crypto newsLearnNFTs
Share76Tweet47

Related Posts

Turmoil at First Republic could jeopardise the bank’s art world sponsorships

by ethozedge
March 24, 2023
0

As regional banks in the United States like San Francisco’s First Republic face uncertain futures amid the turbulence following the...

Gilbert & George opening London art centre

by ethozedge
March 24, 2023
0

Gilbert Prousch and George Passmore, better known as Gilbert & George, moved into their home, just off Brick Lane in...

Inaugural New York fair for Ukrainian artists wants to show that the country is ‘a solution, not a problem’

by ethozedge
March 24, 2023
0

More than 100 artists, brands and companies from Ukraine have set up shop in the Skylight at Essex Crossing on...

Credit Suisse’s art partnerships up in the air after emergency UBS takeover

by ethozedge
March 24, 2023
0

The future of Credit Suisse's art partnerships hangs in the balance after UBS announced an emergency takeover of the fellow...

Florida school principal fired for showing students Michelangelo’s ‘pornographic’ David sculpture

by ethozedge
March 23, 2023
0

A school principal in Tallahassee, Florida, has been fired following parental complaints about a lesson on Michelangelo’s marble masterpiece David...

Load More
  • Trending
  • Comments
  • Latest

🔴 Bank of America Bets on Crypto

April 11, 2022

Pomelo Launches Family Credit Cards to Combine Credit and International Money Transfer

August 16, 2022

How to Add Polygon (MATIC) to Your MetaMask Wallet

May 28, 2022

The Sandbox Price Prediction 2022-2030: HODL or DUMP?

May 25, 2022

Successful Beta Service launch of SOMESING, ‘My Hand-Carry Studio Karaoke App’

0

At least 54 apes were stolen in BAYC Instagram hack

0

Binance Introduces New Crypto Card for Ukrainian Refugees

0

55,000 Meta Cricket League NFTs sell out in nine minutes

0

Crypto Trader Maps Path Forward for Aptos and Chainlink, Predicts Altcoins Will Fly Once Bitcoin Cools Off

March 25, 2023

Billionaire VC Tim Draper Tells Businesses To Keep Payroll In Bitcoin

March 25, 2023

Why We Opened The Belgrade Bitcoin Hub

March 25, 2023

Bitcoin Was a Winner During the U.S. Banking Crisis, but Illiquidity Prevents It From Being a USD Hedge

March 25, 2023
Facebook Twitter LinkedIn Tumblr RSS
EthozEdge

Find the latest Bitcoin, Ethereum, blockchain, crypto, Business, Fintech News, interviews, and price analysis at EthozEdge

CATEGORIES

  • Altcoin News
  • Avalanche Network
  • Binance Smart Chain
  • Bitcoin
  • Blockchain
  • Crypto Exchanges
  • Crypto Mining
  • Crypto Regulation News
  • DeFi
  • Ethereum
  • EVM News
  • Fantom Opera Chain
  • Harmony Chain
  • Huobi Eco Chain
  • Metaverse
  • NFT
  • Polygon Chain
  • Scam News
  • Web 3.0
  • XDai Chain

SITE MAP

  • Disclaimer
  • Privacy Policy
  • DMCA
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact us

Copyright © 2022 - EthozEdge.
EthozEdge The Crypto is not responsible for the content of external sites.

No Result
View All Result
  • Home
  • ETHO News
  • EVM News
    • Avalanche Network
    • Ethereum
    • Fantom Opera Chain
    • Harmony Chain
    • Huobi Eco Chain
    • Polygon Chain
  • Crypto News
    • Altcoin News
    • Bitcoin
    • Blockchain
    • Crypto Exchanges
    • Crypto Mining
    • Crypto Regulation News
    • DeFi
    • NFT
    • Metaverse
    • Scam News
    • Web 3.0

Copyright © 2022 - EthozEdge.
EthozEdge The Crypto is not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • JDBJDB(JDB)$0.021575-0.61%
  • bitcoinBitcoin(BTC)$27,688.00-0.23%
  • ethereumEthereum(ETH)$1,757.790.50%
  • USDEXUSDEX(USDEX)$1.07-0.47%
  • tetherTether(USDT)$1.01-0.16%
  • binancecoinBNB(BNB)$324.531.26%
  • usd-coinUSD Coin(USDC)$1.000.11%
  • rippleXRP(XRP)$0.4596247.65%
  • cardanoCardano(ADA)$0.359657-1.04%
  • dogecoinDogecoin(DOGE)$0.0754641.55%
  • staked-etherLido Staked Ether(STETH)$1,756.910.75%
  • matic-networkPolygon(MATIC)$1.101.00%
  • binance-usdBinance USD(BUSD)$1.000.43%
  • solanaSolana(SOL)$20.780.26%
  • polkadotPolkadot(DOT)$6.02-0.86%
  • litecoinLitecoin(LTC)$92.501.34%
  • shiba-inuShiba Inu(SHIB)$0.0000111.05%
  • tronTRON(TRX)$0.0642710.59%
  • avalanche-2Avalanche(AVAX)$16.81-1.17%
  • daiDai(DAI)$1.000.20%
  • uniswapUniswap(UNI)$5.83-2.08%
  • wrapped-bitcoinWrapped Bitcoin(WBTC)$27,782.000.11%
  • chainlinkChainlink(LINK)$7.11-2.61%
  • cosmosCosmos Hub(ATOM)$11.26-0.24%
  • leo-tokenLEO Token(LEO)$3.37-1.26%
  • ToncoinToncoin(TON)$2.111.23%
  • moneroMonero(XMR)$164.354.38%
  • ethereum-classicEthereum Classic(ETC)$20.361.09%
  • okbOKB(OKB)$42.20-2.08%
  • Aerarium FiAerarium Fi(AERA)$7.15-13.10%
  • bitcoin-cashBitcoin Cash(BCH)$126.341.37%
  • stellarStellar(XLM)$0.0921193.62%
  • filecoinFilecoin(FIL)$5.54-0.87%
  • AptosAptos(APT)$11.91-3.73%
  • true-usdTrueUSD(TUSD)$1.000.44%
  • hedera-hashgraphHedera(HBAR)$0.0608031.12%
  • quant-networkQuant(QNT)$123.691.38%
  • lido-daoLido DAO(LDO)$2.08-3.35%
  • crypto-com-chainCronos(CRO)$0.0689400.70%
  • nearNEAR Protocol(NEAR)$1.95-1.90%
  • vechainVeChain(VET)$0.0230500.37%
  • ArbitrumArbitrum(ARB)$1.26-0.72%
  • apecoinApeCoin(APE)$4.163.06%
  • algorandAlgorand(ALGO)$0.2113580.22%
  • internet-computerInternet Computer(ICP)$4.990.18%
  • blockstackStacks(STX)$0.97-5.66%
  • fantomFantom(FTM)$0.451028-1.23%
  • eosEOS(EOS)$1.15-2.40%
  • the-graphThe Graph(GRT)$0.141198-1.35%
  • the-sandboxThe Sandbox(SAND)$0.630.27%
  • decentralandDecentraland(MANA)$0.590.58%
  • elrond-erd-2MultiversX(EGLD)$42.40-0.08%
  • fraxFrax(FRAX)$1.00-0.05%
  • tezosTezos(XTZ)$1.13-1.02%
  • aaveAave(AAVE)$72.34-1.87%
  • theta-tokenTheta Network(THETA)$1.020.21%
  • flowFlow(FLOW)$0.97-1.08%
  • axie-infinityAxie Infinity(AXS)$8.410.97%
  • immutable-xImmutableX(IMX)$1.06-6.73%
  • neoNEO(NEO)$12.16-2.64%
  • kucoin-sharesKuCoin(KCS)$8.76-0.83%
  • havvenSynthetix Network(SNX)$2.49-2.64%
  • paxos-standardPax Dollar(USDP)$1.00-0.06%
  • rocket-poolRocket Pool(RPL)$38.75-0.44%
  • BitDAOBitDAO(BIT)$0.52-0.19%
  • WhiteBIT TokenWhiteBIT Token(WBT)$5.123.00%
  • gatechain-tokenGate(GT)$5.16-1.69%
  • terra-lunaTerra Luna Classic(LUNC)$0.0001230.14%
  • usddUSDD(USDD)$1.000.31%
  • curve-dao-tokenCurve DAO(CRV)$0.931.60%
  • mina-protocolMina Protocol(MINA)$0.82-1.84%
  • bitcoin-cash-svBitcoin SV(BSV)$37.041.62%
  • optimismOptimism(OP)$2.25-1.25%
  • klay-tokenKlaytn(KLAY)$0.228167-0.16%
  • pancakeswap-tokenPancakeSwap(CAKE)$3.731.76%
  • conflux-tokenConflux(CFX)$0.321354-4.67%
  • dashDash(DASH)$59.70-2.41%
  • chilizChiliz(CHZ)$0.1205741.40%
  • sapphireSapphire(SAPP)$0.7035.32%
  • CloutContractsCloutContracts(CCS)$52.461,000.00%
  • makerMaker(MKR)$669.670.57%
  • ecasheCash(XEC)$0.0000311.00%
  • gmxGMX(GMX)$69.99-0.78%
  • huobi-tokenHuobi(HT)$3.670.63%
  • bittorrentBitTorrent(BTT)$0.0000012.48%
  • iotaIOTA(MIOTA)$0.208664-0.07%
  • frax-shareFrax Share(FXS)$7.81-0.16%
  • Bitget TokenBitget Token(BGB)$0.3969100.47%
  • singularitynetSingularityNET(AGIX)$0.454467-5.60%
  • xdce-crowd-saleXDC Network(XDC)$0.0395683.39%
  • compound-ethercETH(CETH)$35.44-0.65%
  • EdgecoinEdgecoin(EDGT)$1.00-0.12%
  • pax-goldPAX Gold(PAXG)$2,003.760.09%
  • trust-wallet-tokenTrust Wallet(TWT)$1.212.82%
  • Tokenize XchangeTokenize Xchange(TKX)$6.22-1.52%
  • tether-goldTether Gold(XAUT)$1,990.640.10%
  • binaryxBinaryX(BNX)$165.94-5.94%
  • Halo CoinHalo Coin(HALO)$0.057352-0.04%
  • zilliqaZilliqa(ZIL)$0.027321-0.21%
  • compound-usd-coincUSDC(CUSDC)$0.022907-0.02%
  • osmosisOsmosis(OSMO)$0.80-0.23%
  • FlareFlare(FLR)$0.0358588.91%
  • loopringLoopring(LRC)$0.3453680.64%
  • radixRadix(XRD)$0.041777-1.12%
  • render-tokenRender(RNDR)$1.17-5.27%
  • 1inch1inch(1INCH)$0.51-0.12%
  • nexoNEXO(NEXO)$0.754.95%
  • thorchainTHORChain(RUNE)$1.400.17%
  • mask-networkMask Network(MASK)$5.49-7.14%
  • arweaveArweave(AR)$8.120.12%
  • Rocket Pool ETHRocket Pool ETH(RETH)$1,883.230.41%
  • oec-tokenOKC Token(OKT)$22.33-0.37%
  • kavaKava(KAVA)$0.871.51%
  • gemini-dollarGemini Dollar(GUSD)$1.000.40%
  • enjincoinEnjin Coin(ENJ)$0.3898070.52%
  • fetch-aiFetch.ai(FET)$0.3733992.58%
  • cdaicDAI(CDAI)$0.0222450.01%
  • convex-financeConvex Finance(CVX)$5.130.52%
  • casper-networkCasper Network(CSPR)$0.0356381.86%
  • zcashZcash(ZEC)$35.81-0.10%
  • btse-tokenBTSE Token(BTSE)$2.35-0.96%
  • DeFiChainDeFiChain(DFI)$0.55-1.15%
  • EthereumPoWEthereumPoW(ETHW)$3.410.15%
  • dydxdYdX(DYDX)$2.35-4.05%
  • DogechainDogechain(DC)$0.001787-24.98%
  • basic-attention-tokenBasic Attention(BAT)$0.239377-1.34%
  • nemNEM(XEM)$0.0392000.01%
  • FLOKIFLOKI(FLOKI)$0.0000362.26%
  • ethereum-name-serviceEthereum Name Service(ENS)$13.28-1.04%
  • WEMIXWEMIX(WEMIX)$1.38-1.11%
  • Nexus MutualNexus Mutual(NXM)$49.56-0.56%
  • baby-doge-coinBaby Doge Coin(BABYDOGE)$0.0000000.49%
  • BeldexBeldex(BDX)$0.06319313.49%
  • qtumQtum(QTUM)$3.13-3.17%
  • woo-networkWOO Network(WOO)$0.194723-1.07%
  • Aleph ZeroAleph Zero(AZERO)$1.46-0.77%
  • decredDecred(DCR)$21.650.60%
  • theta-fuelTheta Fuel(TFUEL)$0.052724-0.48%
  • holotokenHolo(HOT)$0.001790-1.59%
  • injective-protocolInjective(INJ)$3.95-5.48%
  • terra-luna-2Terra(LUNA)$1.30-0.08%
  • MagicMagic(MAGIC)$1.46-4.26%
  • ravencoinRavencoin(RVN)$0.0259260.24%
  • kusamaKusama(KSM)$33.26-0.37%
  • KaspaKaspa(KAS)$0.016927-1.12%
  • galaGALA(GALA)$0.039379-1.25%
  • celoCelo(CELO)$0.60-0.90%
  • compound-governance-tokenCompound(COMP)$42.61-0.15%
  • bitcoin-goldBitcoin Gold(BTG)$16.54-0.30%
  • oasis-networkOasis Network(ROSE)$0.056904-1.29%
  • olympusOlympus(OHM)$10.270.22%
  • Gains FarmGains Farm(GFARM2)$7,940.81-0.41%
  • gnosisGnosis(GNO)$108.280.08%
  • safemoonSafeMoon [OLD](SAFEMOON)$0.0000000.83%
  • yearn-financeyearn.finance(YFI)$8,345.46-1.48%
  • linkLINK(LN)$41.130.16%
  • AstarAstar(ASTR)$0.0621781.95%
  • balancerBalancer(BAL)$6.772.70%
  • ankrAnkr Network(ANKR)$0.033054-2.97%
  • Access ProtocolAccess Protocol(ACS)$0.008950-3.73%
  • audiusAudius(AUDIO)$0.269552-0.06%
  • liquity-usdLiquity USD(LUSD)$1.020.33%
  • chiaChia(XCH)$38.312.78%
  • omisegoOMG Network(OMG)$1.87-6.50%
  • Bone ShibaSwapBone ShibaSwap(BONE)$1.134.38%
  • harmonyHarmony(ONE)$0.0208631.61%
  • IdeaChainIdeaChain(ICH)$4.730.00%
  • ftx-tokenFTX(FTT)$1.89-21.52%
  • nucypherNuCypher(NU)$0.196788-0.76%
  • Crypto Gladiator LeagueCrypto Gladiator League(CGL)$0.16194440.57%
  • huobi-btcHuobi BTC(HBTC)$27,598.00-0.15%
  • SSV NetworkSSV Network(SSV)$34.640.66%
  • AstraferAstrafer(ASTRAFER)$1.560.10%
  • stepnSTEPN(GMT)$0.385627-1.56%
  • golemGolem(GLM)$0.2407940.33%
  • convex-crvConvex CRV(CVXCRV)$0.801.90%
  • Manchester City Fan TokenManchester City Fan Token(CITY)$11.87-1.78%
  • iotexIoTeX(IOTX)$0.024507-5.58%
  • justJUST(JST)$0.025972-0.01%
  • world-mobile-tokenWorld Mobile Token(WMT)$0.2920233.33%
  • DAO MakerDAO Maker(DAO)$1.540.57%
  • escoin-tokenEscoin(ELG)$2.840.94%
  • moonbeamMoonbeam(GLMR)$0.375456-1.28%
  • Meerkat SharesMeerkat Shares(MSHARE)$11,715.17-5.03%
  • tether-eurtEuro Tether(EURT)$1.080.49%
  • band-protocolBand Protocol(BAND)$1.796.12%
  • BlurBlur(BLUR)$0.53-0.85%
  • jasmycoinJasmyCoin(JASMY)$0.004642-1.40%
  • Staked LunaStaked Luna(STLUNA)$88.35-0.49%
  • Frax EtherFrax Ether(FRXETH)$1,752.52-0.02%
  • Gains NetworkGains Network(GNS)$7.13-4.11%
  • ecomiECOMI(OMI)$0.000803-1.21%
  • amp-tokenAmp(AMP)$0.003847-1.02%
  • wavesWaves(WAVES)$2.15-0.06%
  • kadenaKadena(KDA)$0.95-3.67%
  • bloxBlox(CDT)$0.294599-18.20%
  • siacoinSiacoin(SC)$0.004034-0.90%
  • iconICON(ICX)$0.217295-1.02%
  • Ankr Staked ETHAnkr Staked ETH(ANKRETH)$1,925.73-2.13%
  • terrausdTerraClassicUSD(USTC)$0.0207961.61%